Junior Brand Manager (Lay's)

Дата создания: 27 января 2021



Полная занятость


Job Description

  • Getting incremental growth in Savory via Driving of main occasions & demand moments incl strategic partnerships 
  • To drive snacks business growth taking full-scope responsibility for HS: development and outlining of Lay’s MAXX purpose at RU BU, including all collaborations with AFH (esp KFC). 
  • Further definition of hunger satisfaction platform in RU BU and possible proposal for acceleration
  • Develop ATL communication including TVC and consumer support plan 
  • Joint collaboration with X5 for customized program activation 
  • Prepare product production in close collaboration with plant, commercialization team, R&D & insights
  • Development of sales and in-store strategy in close collaboration with SBM and cross-functional teams
  • Projects of foil renovation
  • Development of write-offs procedure for Snacks
  • Contributing to developing of the Lay’s activations and responsible for it's execution
  • Control of brand P&L / price&promo strategy for dedicated activities/sublines
  • Demand planning & control for dedicated activities/sublines
  • Budget control, incl working/non-working split
  • Prepare regular business performance reviews for management team (incl PBR inputs)
  • E-com&AFH acceleration
  • Key events preparation (internal&external)


  • Min. 1 year experience in brand marketing with international FMCG companies
  • Successful experience in brand communication development and deployment
  • Experience with business processes: marketing budgeting, conducting marketing and advertising activities; planning of sales, budget control, brand/product launches, pricing
  • Strong analytical skills (sees connection in data, trends, quickly analyzes complex problems)
  • Strong communication and presentation skills
  • Ability to multitask
  • Ability to work in a matrix organization
  • Desire to share expertise and develop people (brand assistant is supporting the team)
  • English – Fluent


1 открытых вакансий

PepsiCo — лидер по производству продуктов питания и напитков в России. «Агуша», «Аква Минерале», Pepsi, Lay's, «Фруктовый Сад», «Ламбер» — под этими и другими брендами мы производим продукцию, которую ты ежедневно встречаешь на полках магазинов. PepsiCo — в рейтингах лучших работодателей Changellenge и Future Today и обладает званием топ-работодателя 2020 по версии международного института Top Employers.